The Journal

Sharing what moves and inspires us.


Sustainability "Rains" in Seattle

January 30, 2024


Dundee Butcher

If you have any doubt that the sustainability movement in floristry is not in full swing just make a visit to Seattle!

As the co founder of PhoamLabs, I had the honor of speaking to the Seattle Garden Club, a part of Garden Club of America a few weeks ago. These women are extremely knowledgeable, aware and passionate about flower design and the importance of designing with the planet in mind. After giving a 45 minute presentation the group asked MANY great questions. We discussed compostability concerns; the details of industrial composting vs home composting, talked about issues surrounding coconut coir, rock wool and peat moss as a substrate, the pluses of being able to reuse Phoam and how the introduction of new mechanics could challenge the way florists design in future.

Lastly I did a quick demonstration with Phoam in a vase using stems from spray roses to sanguisorba… even a few tulips made their way in! All in all a terrific time with a wonderful group of forward thinking flower designers and gardeners.

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